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America s #1 detergent, now even better. This Tide liquid laundry detergent now has 10x the cleaning power. The improved formula is reengineered to attack tough body soils. Tide's HE Turbo Clean detergents feature Smart Suds technology. The quick-collapsing suds clean faster and rinse out quicker, even in cold cycles. Tide HE laundry detergent keeps your whites white and your colors colorful with a refreshing scent, wash after wash.